The Macallan Lifestyle Collection: A Fusion of Luxury and Nature
The joining of The Macallan and The McCartneys
The Macallan, known for its exceptional whisky, has taken an impressive step into the lifestyle segment by announcing a collaboration with talented sisters Stella and Mary McCartney. This collaboration agreement marks a creative union, uniting The Macallan and The McCartneys' mutual respect and admiration for the natural world. This fusion of the traditional and the modern celebrates both parties' Scottish roots and their love of Scotland's nature and beauty.
The collection Inspired by Nature
TOGETHER: A Collection for The Macallan by Stella and Mary McCartney introduces a limited collection of 11 lifestyle products. These products are designed by the McCartney sisters and made by master craftsmen. Each part of the collection is a tribute to nature, drawing inspiration from Scotland's forests, seas, open countryside, and not least from the beauty and strength of the River Spey. The collection reflects a deep respect for nature and is a testament to the art of craftsmanship.
Image from themacallan.com
Details in the Collection
Key elements of the collection include hand-crafted glassware in vivid colors dyed with natural minerals, an ombre ceramic bottle encased in an apple leather alternative, a pair of brass ice stamps with hand-painted ceramic handles, as well as a brass napkin scale shaped like an acorn, as a tribute to the exceptional oak casks that mature The Macallan whisky. Each piece of the collection is carefully crafted by hand, expressing individual craftsmanship and timeless elegance.
Harmony with Nature
The color theme of the collection reflects the shades of nature: green tones represent The Macallan Estate, the amber tones refer to the natural color of whiskey and the red color synonymous with The Macallan honors the brand's deep respect for tradition and craftsmanship. Jaume Ferras, Global Creative Director of The Macallan, notes that the collection shows how The Macallan continues to innovate and challenge itself, while respect for nature is reflected in Stella and Mary's beautiful designs.
Image from themacallan.com
Exclusivity and Tradition
The collection is sold exclusively as a complete set and is available in limited quantities from 11 October 2023. Stella and Mary have also collaborated with The Macallan to create the third edition of The Harmony Collection – an annual limited series that highlights the brand's inherent curiosity and innovative and creative thinking.
The Harmony Collection: Amber Meadow and Green Meadow
Inspired by the natural Scottish grasslands, The Harmony Collection Amber Meadow creates a single malt Scotch whiskey reminiscent of warm meadows and ripe barley fields, with a rich, citrus-scented finish. Green Meadow , part of the series' third release, celebrates Scotland's lush and fertile lands. Created in collaboration with Stella and Mary McCartney, this travel-exclusive single malt embraces the recycling of natural materials in its packaging, providing beauty from resources at the end of their natural life.
This collection is not only a celebration of whisky, but also an expression of The Macallan's commitment to art, culture and respect for nature, reinforcing the brand's position as a leader in the luxury segment.
