October 16, 2024

Discover Highland Park's new packaging - A tribute to Orkney's unique heritage

Highland Park has long been known for their whiskey's unique connection to the distinctiveness of Orkney

Now, with their new packaging design, they celebrate this rich heritage in every detail. Whether you're already a fan of Highland Park or new to their whisky, the new packaging will not only highlight their Orkney roots, but also capture the essence of the award-winning flavors that have won recognition around the world.

Orkney: Heart of Highland Park

For those who have visited the Highland Park distillery in Kirkwall, it will be clear that Orkney is something very special. The archipelago, located far out in the North Sea, has a temperate microclimate that remains fresh all year round. This remote, windswept archipelago is not just a scenic backdrop – it is the very source of Highland Park's signature whisky.

Highland Park's whiskey is shaped by Orkney's unique environment, from the island's raw beauty to the creative spirit that characterizes island life. Here, nature and tradition merge and create a whiskey experience that is all its own. It is precisely these special qualities that have made Highland Park an award-winning whiskey producer over the years.

The secret behind the subtle smoky flavor

One of the most distinctive elements of Highland Park is their use of local Orkney peat in the malting process. Unlike many other whiskeys that use peat from tree roots, the peat used in Orkney is infused with aromatic heather due to the island's windy conditions. This gives the whiskey a subtle smoky flavor unique to Highland Park. This rich and complex flavor profile has won numerous awards and continues to define the distillery's whiskey today.

A new look that celebrates Orkney

The new packaging is more than just a design change – it's a tribute to Orkney's candlelight and cultural heritage. The lighter color palette is inspired by the island's natural light, while the heather-patterned labels pay tribute to the peat that gives Highland Park its distinctive flavour. Every design detail reflects the distillery's deep connection to Orkney, and the new look has been created to highlight this unique heritage.

From Highland Park's core range to their exclusive travel editions, every bottle now carries a piece of Orkney's spirit – both inside and out.

Experience Highland Park's new look

Highland Park has always believed that good whiskey begins with a respect for tradition. The new packaging design is a celebration of the distillery's Orkney heritage, while demonstrating their ability to push boundaries and think innovatively in the whiskey world. Through this new look, they proudly share their connection to Orkney with whiskey lovers around the world.