English
Dansk
Svenska
DeutschArticle: About Rabble Wine
About Rabble Wine
Rabble Wine is not your average California wine brand. They call themselves "rabble rousers" – those who challenge the status quo. And that's exactly what they do. In a wine industry often dominated by tradition, prestige and snobbery, Rabble has chosen a different path: accessible, honest wines made with respect for nature and a focus on creating change.
Their slogan is "Wines Made in Collaboration with Mother Nature," and that's not just marketing. It's the foundation of everything they do. From sustainable farming in Paso Robles and the Central Coast to partnerships with One Tree Planted and 1% for the Planet, Rabble proves that you can make great wine and do good at the same time.
The wines are consistently described as "crushable" – a word that in wine parlance means extremely drinkable, easy to enjoy, wines you can drink glass after glass without getting tired. These are wines for everyday life, for parties, for moments that deserve something good without being fancy.
Sustainability in Practice
Rabble takes sustainability seriously. Since 2021, they have planted 250,000 trees through their partnership with One Tree Planted. For every bottle sold, they contribute to reforestation, offsetting their carbon footprint and helping to rebuild ecosystems.
As members of 1% for the Planet, Rabble donates 1% of their revenue to environmental organizations. It's not a PR campaign - it's a commitment that goes straight from the bottom line to protect the planet.
Their sustainable growing practices in Paso Robles and the Central Coast mean minimal use of chemicals, a focus on soil health, and respect for the four elements – earth, water, air, and fire. They work with nature’s rhythms rather than against them, resulting in healthier grapes and more authentic wines.
Augmented Reality – Where Wine Meets Technology
Rabble has revolutionized wine labels with their AR (Augmented Reality) series. Download their app, scan the label with your smartphone, and watch Mother Nature come to life through animated visions that celebrate the four elements of nature.
It's not just a gimmick. The AR labels tell stories about nature being ignored, climate change, and the importance of protecting the planet. They're conversation starters, just like their wines. And it's engaging a younger generation with wine in a way that traditional labels never could.
The Wines – From Pool Side to Dinner Table
Sauvignon Blanc is their white flagship. Zesty, delicate, crushable. Notes of citrus, gooseberries and fresh grass from the Central Coast's cool climate. Perfect with fish, salads, or just a warm summer evening.
Rosé is summer in a glass. Pink, refreshing, with strawberries and melon. Made for pool parties, brunch, and everything in between. Their "Spark the Convo Bundle" (Sauvignon Blanc + Rosé) is not coincidentally their most popular summer package.
Cabernet Sauvignon is bold, juicy, crushable. From the warm climate of Paso Robles you get ripe fruit – dark berries, plums – with soft tannins and an accessible style. This is not a wine that requires ten years of cellaring. This is a wine you open tonight and enjoy.
Zinfandel shows the strength of Paso Robles. Powerful, spicy, with blackberries and pepper. It's barbecue wine, it's game day wine, it's wine for people who want to taste something with character.
Red Blend (typically Cabernet, Merlot, Syrah) is their most versatile red wine. Earthy, silky, crushable. Dark berries, cocoa, black tea. It works with pasta, pizza, burgers – or just on the couch.
Carbonic Carignan (in their AR series) is for those who want to experiment. Carbonic maceration gives light, fruity tones with low tannins – almost like a heavy rosé or light red wine. Exciting and different.
Paso Robles & Central Coast – California’s New Frontier
Rabble's grapes come primarily from Paso Robles and the Central Coast – regions that have exploded in quality in recent decades. Paso Robles is located between San Francisco and Los Angeles and has a climate characterized by warm days and cool nights, which produces ripe grapes with preserved acidity.
The Central Coast stretches along the coast with cooler, marine-influenced climates – perfect for Sauvignon Blanc, Chardonnay and Pinot Noir. These are regions where innovation flourishes, where smaller producers experiment and where prices are still reasonable compared to the hype of Napa Valley.
Winemaker Loren works with nature's elements to create "bright, vibrant wines that highlight the best of Mother Nature." That means minimal intervention, a focus on fruit quality, and wines that reflect their terroir rather than cellar manipulation.
A Wine For Everyone
Rabble's mission is to make good wine accessible. Prices typically range from $19-25, which is remarkable value for the quality. These are wines made to be drunk, not stored in a cellar or flexed on Instagram (although the AR labels invite just that).
They speak to a generation that wants authenticity, sustainability, and quality without snobbery. Their tone is casual, their wines are approachable, and their commitment to the planet is genuine. This is wine for people who want to enjoy life, be social, and at the same time know that their choices make a difference.
Bundles and Community
Rabble understands how people buy wine. Their "Create Your Own Bundle" lets you choose exactly the wines you want and save money. The "Spark the Convo Bundle" is curated for summer. The AR Bundle provides the full experience.
They've also built a community of "Rabble Rousers" – loyal fans who subscribe to newsletters, get first access to new releases, and 15% off their first order. These aren't just customers; they're ambassadors for the brand and the mission.
